This film took 606 takes. On the first 605 takes, something, usually very minor, didn't work and they would then have to set the whole thing up again. The crew spent weeks shooting night and day. It took three months to complete and cost six million dollars. Everything you see in the film (aside from the walls, floor, ramp, and complete Honda Accord) is parts from two disassembled Honda Accords.
When the ad was shown to Honda executives, they liked it and commented on how amazing computer graphics have gotten. They were surprised when they found out it was for real.
In 2003, Fischli and Weiss threatened legal action against Honda.